Attention Lawyers, CPAs and Consultants: Business Development Is Your Primary Job
Your Real Job
Your Real Job is to Sell
This is the intro video in our business development essentials series. Most attorneys, CPAs and consultants do not realize they are responsible for finding and developing relationships. Well, now you know.
On today's Inside BS Show, Dave Lorenzo explains this in detail.
Chapters:
00:00 Your Real Job is to Sell
01:34 Nothing Happens Until Somebody Sells Something
02:07 Rainmakers Make More Than Service Partners
02:45 Anyone Can Do Math. Developing Relationships is an Acquired Skill
03:28 Depth of Lifetime Value Requires Empathy
04:29 All Your Products and Services are the Same. Relationships Differentiate You.
05:20 Smart People Don't Do As Well As Smart People With Relationships
This is the intro video in our business development essentials series. Most attorneys, CPAs and consultants do not realize they are responsible for finding and developing relationships. Well, now you know.
On today's Inside BS Show, Dave Lorenzo explains this in detail.
Chapters:
00:00 Your Real Job is to Sell
01:34 Nothing Happens Until Somebody Sells Something
02:07 Rainmakers Make More Than Service Partners
02:45 Anyone Can Do Math. Developing Relationships is an Acquired Skill
03:28 Depth of Lifetime Value Requires Empathy
04:29 All Your Products and Services are the Same. Relationships Differentiate You.
05:20 Smart People Don't Do As Well As Smart People With Relationships