The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Deb Gabor. In this episode, Dave and Deb discuss: How your brand is your target and the 3 questions to ask to raise their profile.  Building your brand and story around a specific avatar.  How to get inside the head of your ideal client. Consistency and authenticity in brand success. Key Takeaways and actionable tips: Don’t try and be everything to everyone. Focus everything on your best customer and build the brand for the best customer.  Your ideal customer is a human being, not a business.  Irrational loyalty is available to any company as long as you understand your customer’s hero story. Don’t get stuck in the middle of the pyramid, go to the top of the pyramid.