The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Patrick Murphy of Heartland Payment Systems. In this episode, Dave and Pat discuss: The power of having an external orientation.  Why relationship sales is better than transactional sales. How to attract more referrals and build relationships with referral sources. The power of a great networking group and networking meetings. Key Takeaways and actionable tips: Have a strong pipeline by having a minimum of 5 first time appointments each week.  Cultivate referral sources.  Discipline yourself, force yourself, to be out and selling. Think about strategic networking partners, not just your usual contacts.