This show is all about how to select a sales coach. There are lots of people out there who look ultra successful (private jets, $200,000 cars) but the only success they've had comes from taking money from you. If you are interested in sales coaching or if you're looking for a sales coach or sales mentor, I share some tip on selecting him/her. First: Look for someone who has done what you want to do? Second: Look for the free sales training from this person and than try some of it. If the it works, then consider investing. Third: Ask for references. Call the people who have worked with the sales mentor and see what they think. Fourth: Invest in a small program or event before spending big money. Five: Make sure your personality and the sales trainer's personality are a fit. Sales mentoring and coaching is valuable and you can really benefit but you have to find the right person. Don't go for the boss in the bently. You don't need a guru. Try a little from everyone and follow my tips to get the right fit in a sales coach.