Did you know that you can ask for more money? You can. That is, as long as you focus on improving customer perception of quality regarding your product or service. If your customers perceive high value, they’ll be willing to pay more, meaning you can raise your prices and they won’t resist. This is one of the simplest ways to make more money because you’re essentially not doing any extra work and yet, by increasing your prices you’re able to earn more for each sale. So, let’s look at a few ways that you can improve customer perception of quality so that you can ask for more money. The first thing to do is to start calling yourself a consultant rather than a salesperson. This means looking the part as well. Dress appropriately for your industry. Second, change the circle of people that you spend time with. Make sure that these are people who can make you better. You should also limit access to yourself. Prospects should be vetted thoroughly so that you seem exclusive. Then, overwhelm your clients with value. No matter what they’re paying, if they FEEL like their getting great value, it’ll seem worth it to them. Once you do these things you can then raise your prices. However, when you do raise your prices, make sure you raise them to the high end of the market. You should only be working with 70% of people who come to you because 30% can’t afford you. You CAN ask for more money without fearing customer resistance. But first, you have to change the customer perception of quality. Make them think that your product or service DEMANDS a high price. Then when you start charging more, rather than cause resistance, it’ll match the value they perceive.