The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Chris Cicchinelli CEO of Pure Romance. In this episode, Dave and Chris discuss: Why Pure Romance has grown the way it has and the culture of its sales force.  How people sell with more than just their words.  Recruiting consultants. Success stories of committing to the process. Key Takeaways and actionable tips: Know how to have a conversation. Knowing how to talk to people is the key to selling.  The consultant is a creator of experience, not just a salesperson.  Make a connection with people and engage with them, don’t just assume what they need and want. The biggest currency in life isn’t money, it’s choices.