The Do This Sell More Show began as a weekly interview between Dave Lorenzo and a special guest. In this show Dave's guest is Lacy Boggs , Content Creation Guru. In this episode, Dave and Lacy discuss: Lacy’s journey to becoming the content creation guru she is today.  Getting written content into the hands of the right people. How to create great blog content, white papers and free reports as marketing tools. The way to write for marketing (it's different than academic writing or writing for the court). How, when, and where to repurpose content. Putting your personality into your writing. Key Takeaways and actionable tips: Without great content, nobody is going to stay and read it.  Think about the goals of the content you are creating.  We read differently in different formats. We are more likely to commit to reading something on paper. Quality and consistency over quantity.