The power of public relations to grow sales. Join us for this episode of The Do This Sell More show. Dave's guest is Scott Lorenz, President of Westwind Communications. In this episode, Dave and Scott discuss:  How press releases and getting PR for your company has changed through the years.  Staying up on current events.   Writing books and proving expertise. Different types of books and different ways of writing books. Key Takeaways and actionable tips:  Press releases still work – they are your introduction to the media and the public.  Get the right person and pitch them the idea that is relevant.  Ask questions, don’t just start selling right away. Things can live forever online. If done right, your press release can be forever searchable.