How to use LinkedIn for Sales. Join us for this episode of The Do This Sell More show. Dave’s guest is Karen Yankovich, LinkedIn Expert, Digital Strategist and Owner of Uplevel Media. In this episode, Dave and Karen discuss: How to optimize your LinkedIn profile. What types of photos to use on LinkedIn (vs. Facebook and Instagram). The Importance of Keywords on LinkedIn. How to grow your network THE RIGHT WAY. Key Takeaways and actionable tips: LinkedIn is a community You must interact with people. Posting content is great but commenting and sharing should be the bulk of your activity. You must extend the relationships into the "real world" to be successful. Research is key if you use LinkedIn for referrals.