A good marketing plan is essential. For businesses of all types and sizes, you’ve got to have systems and objectives in place that help you get customers all year round. And one of the most important parts of your plan is to identify your target client. In order to consistently get clients, you have to know who you’re going after, so identifying your target customer is a vital part of the plan. In this show I talk about some of the most important things to include in your business’ marketing plan. Learn more about your ad choices. Visit megaphone.fm/adchoices