In this episode of the Saturday Side Hustle, Dave Lorenzo discusses the importance of focusing on getting in front of potential buyers rather than wasting time on social media platforms like LinkedIn. He emphasizes that the key is to find people who have the three qualifying qualities necessary for becoming a buyer: money, decision-making ability, and a problem that can be solved. Instead of spending time on social media, 

Lorenzo suggests doing research to find out where your best clients go, what associations they belong to, and what information they consume. This information can then be used to strategize and figure out how to get in front of more people who are similar to your best clients. The next step is to actually have conversations with buyers and present yourself as a solution to their problems and aspirations. 

Finally, Lorenzo advises creating an experience that will attract and delight potential clients. 

The call to action is to spend time talking to your best clients and potential buyers instead of wasting time on social media or networking with referral sources.