How to Create a Lead Magnet

This is part 3 in our business development skills series. Here are the other shows in this series:

Part 1: How to Create Your Ideal Client Profile: https://youtu.be/Vr9aElsgqco
Part 2: How to Find Prospects for Sales: https://youtu.be/SAHb5OEXs9o
Part 3: How to Create a Lead Magnet: https://youtu.be/ZQy4s5GaWg8

Timestamps:
00:00 How to create a lead magnet in 5 steps
00:30 Why do you need a lead magnet?
02:44 Your Lead Magnet must help people relieve their pain
04:22 Make the Lead Magnet related to the reason your in front of your audience
05:42 The Lead Magnet Must do three things to help advance the business development process
08:40 In your Lead Magnet you must provide an actionable next step
09:21 Share enormous value in your Lead Magnet
11:11 The Secret to Make Your Lead Magnet work hard for you each day