Timestamps:
00:00 How to Spot a Fake Guru
01:07 Fake Gurus Have Aspirational Trappings
03:47 Fake Gurus are Emotionally Manipulative
06:20 Fake Gurus Make Promises That are "Too Good To Be True"
09:56 Fake Gurus Never Give You Actual References
11:09 Fake Gurus Have Zero Experience in Building a Business
12:32 Fake Gurus Don't Have an Original Body of Work
13:13 Fake Gurus Never Put Skin in the Game
15:14 Here are Three Real Gurus Dave Lorenzo Trusts