Ignore the Pretenders and Sell to the CEO

It takes more work to get an appointment and to close a deal with the CEO but it is worth it. On Today's Inside BS Show, I share the five reasons why you must sell to the CEO and ONLY to the CEO.

Chapters:
00:00 How to Sell to the CEO
00:26 Make Sure You Are Talking to the Decision-Maker
01:00 When you Sell to the CEO You Get Guaranteed Compliance
01:39 When you Sell to the CEO You Are Likely to Have a Long-Term Relationship
03:34 When You Sell to the CEO You've Got a Great Reference
04:37 If you have a Relationship with the CEO Everyone in the Organization will Pay Attention to You