On this episode of the Inside BS Show, Dave Lorenzo and Nicola Gelormino discuss a five-step process for getting someone to work with you even when it may not be top of mind for them. The process involves understanding the person's goals, why those goals are important to them personally, what has held them back from achieving those goals, how achieving those goals will benefit them personally, and finally, asking if they want help. This process is not about manipulation or influence, but rather about offering something that will genuinely be beneficial to the other person. The key to making this process work is having a genuine passion and conviction for helping the other person.