What's your story? If you don't know the answer to that question, it could cost you a deal. Today Dave Lorenzo speaks with Kurian Tharakan about The 7 Essential Stories Charismatic Leaders Tell. Kurian helps us focus on building relationships and making sales using his seven stories model.

About Kurian Therakan

Kurian Mathew Therakan the Founder & Managing Director of Strategy Peak Sales & Marketing Advisors,  a strategic marketing consultancy. A seasoned veteran with over 27 years of marketing experience, he is also a guest lecturer and keynote speaker, as well as the author of The 7 Essential Stories Charismatic Leaders Tell, a best-seller in nine categories in eight countries.

Buy Kurian Therakan's Book

The 7 Essential Stories Charismatic Leaders Tell

Buy Dave's book

The 60 Second Sale: The Ultimate System for Building Lifelong Client Relationships in the Blink of an Eye