On this episode of The Inside BS Show, Dave shares the story of how a single letter from The Gallup Organization sparked a consulting career that generated hundreds of millions in revenue. He unpacks why direct mail is making a powerful comeback in a world drowning in email, and lays out a proven step-by-step system you can use to land high-value clients. If you’ve dismissed direct mail as outdated or expensive, think again. This episode is a wake-up call for professionals who want to stand out, scale smart, and build relationships that convert.