Are you looking for fractional success? Of course you're not. Well, the words you use have a huge impact on the outcomes you receive. We're going to talk about five specific words or phrases you need to stop using immediately and you'll be more successful.

Join us for this episode of the Inside BS Show. Hey now, it's Dave Lorenzo. I'm the godfather of growth and today we're talking about the words you've got to stop using immediately.

These five phrases drive me absolutely nuts. I'm going to share with you which phrases you should use instead of them. So first up on the list is fractional anything.

Fractional chief financial officer, fractional human resource officer, fractional chief marketing officer. I know the reason why the word fractional has entered the lexicon. I understand why we're using that word.

You want to make sure people know that they're not going to pay for a full-time CFO. They're not going to pay for a full-time chief people officer. They're not going to pay for a full-time chief marketing officer.

But fractional means partial. So if I'm getting a fractional CFO, am I getting fractional financial results? Words matter and the fractional aspect of this is not working at all. You deliver a full-service solution.

So I want you to switch from fractional which denotes a lack of something to say strategist. So I am your chief financial strategist, not your chief financial officer because I'm not part of the company, but I'm the chief financial strategist. I advise.

Chief financial advisor is another one that's good. You don't need the fractional for people to understand that you're not going to charge them $400,000 a year to be their CFO. I can't stress this enough.

Fractional means partial. People hear fractional, they think partial results. Be different.

Don't be like everybody else. Don't be a fractional anything. Be a strategist.

Be an advisor. Be your own person. The second word I want you to stop using immediately is fee.

I have worked with attorneys for the better part of two decades and every attorney says this is what my fee is. I don't want you to use the word because you're receiving an investment from the client. The client invests two things in their work with you regardless of what you do, regardless of the business that you're in, whether you have clients or you have customers.

By the way, that's an interesting word switch in and of itself client versus customer. That's for another show. Fee versus investment is essential because people invest time in working with you and they invest money in working with you.

They also invest emotionally in believing that you're going to help them get the results they want, they need, they deserve. Fee, change that to investment. Here's what the investment is because people receive a return on their investment.

Number three, I want you to replace learn with discover. If you're conducting events and you want to share with people what they're going to get from the event, instead of saying here's what you're going to learn during our time together, say here's what you will discover during our time together. Why is this important? Well, people associate learning with school and most of us hated school when we were growing up.

I don't want them to think that you're talking down to them and you say now Mr. Smith you need to learn this. No, Mr. Smith you're going to discover all of these great things. We love to discover, we don't want to learn.

Going hand in hand with that is number four and that's replacing the word teach with the word share. You're going to be training some people in your company and you're going to invite them to a learning session. No, nobody wants to learn.

They think they're going to go to school when they learn. They're going to come to a discovery session and at the discovery session you're going to teach them. No, you're going to share valuable information with them.

I want you to come to our discovery session. I want you to come to our orientation session and at the orientation session you will discover what I share with you. Learning gets replaced with discover and teaching gets replaced with sharing.

You're sharing information. Number five is the word no and in certain circumstances I want you to replace the word no with the word why. So somebody comes to you, particularly an employee, and they say Mr. Smith I am killing myself here and I need a raise.

Your initial reaction is no. No, your reaction should be okay why and they're going to say why and you're going to say yes why do you need the raise and why do you feel like you deserve the raise. When a client comes to you and they say I need a discount or I'm going to need to stop working with you, you say why instead of no and they will explain to you that their profit is down and they need some help and maybe you can offer a solution that doesn't include a discount.

Maybe you can refer clients to them. So your gut reaction to 90 percent of the things you say no to can be replaced with the why and that will give you better information in order to respond to the situation. With requests for your time, my default for my time is always no.

I want to start adding the word why first because I might be able to take to have the person who's asking take something valuable away from our conversation. I might be able to provide another solution other than the thing that I would say no to. So those five things again number one remove the word fractional replace it with strategist or advisor.

Number two remove the word fee replace it with investment. Number three remove the word learn replace it with discover. Number four remove the word teach replace it with share.

Number five remove the word no and ask why. I hope you immediately implement the strategy I've given you today. This is the Inside BS Show and we're here every day with a brand new show for you.

Until tomorrow, my name is Dave Lorenzo. I'm hoping you make a great living and live a great life.