I'm Dave Lorenzo and this is Inside BS Show number 762. Hey now, welcome to another edition of the Inside BS Show. I am Dave Lorenzo, the godfather of growth, and today we're diving into a strategy that could completely change your business and your life.

The strategy is working with high-end clients instead of just average clients. Now I know the idea of niching down and going upscale can feel risky, but I'm going to walk you through five reasons why serving high-end clients will elevate everything. Your income, your reputation, your day-to-day work, even your sanity.

And I'll bring this to life by sharing quick hypothetical case studies after each point. This is so that you can picture exactly how this shift will play out in the real world for you. Let's get into why you should work with high-end clients versus average clients.

Reason number one, and that reason is higher revenue per engagement. When you work with high-end clients, you move from volume-based work to value-based work. Instead of scrambling to dozens of small deals just to make ends meet, you focus on delivering premium services to fewer clients at a much higher price point.

This gives you more time, more energy, and more resources to go deep and produce outstanding results. Let's say you're a business consultant. You've been charging $2,500 a month to help mid-market business owners with marketing strategy.

You have 10 clients and you're exhausted. You're working constantly. All of a sudden, you land a technology firm that wants to position themselves to be acquired.

You offer a $15,000 per month retainer to guide them through branding, growth strategy, and getting them ready for their exit. And not only do they say yes, but they also offer you to come on board as a strategic advisor, and you get to negotiate a percentage of whatever they get in their exit. You see, they treat you like a strategic partner and not a vendor.

The one client that you just landed that's paying you $15,000 a month plus a piece of the back end replaces six of your old ones, and you get to focus on higher-impact work. Reason number two. There's a greater appreciation for the value you provide when you work with high-end clients.

You see, high-end clients know that great outcomes require significant investment. They don't argue about your fees. They don't ask for a breakdown of how you spend every hour.

They're focused on results, and they trust that you know how to get them there. You'll experience more respect, less friction, and a smoother working relationship overall when you work with high-end clients versus average clients. Imagine you're a fractional CFO.

Your average clients constantly question your invoices. They ask for discounts all the time, and they want weekly reports. Then you work with a founder preparing for a $10 million series B-raise.

They bring you in because they need precision and credibility. You can charge triple your normal rate, and the client never blinks. They say, we're investing in your expertise and not on the time that you put in by punching the time clock.

You end up loving that engagement, and they refer you three other founders in their portfolio as a result of the great work you do. Reason number three. Stronger referrals and a better network.

Here's something people often overlook. High-end clients usually know other high-end clients. If you impress one, you can quickly be introduced to others, and the word of mouth is tremendous.

These people value your services, and it's not just that they're going to speak fondly of you when they go to the country club or when they're at a cocktail party. They give you elite access to the inner circle where their friends, their colleagues, and even their clients often congregate. Let's say you're an executive coach.

You've been coaching mid-level managers for $500 a month, and then a CEO hires you for $5,000 a month to help navigate a leadership transition. You over-deliver, and suddenly she invites you to speak at her mastermind retreat in Aspen. There you meet six more CEOs.

Two of them hire you on the spot. The one high-end client that you finally booked turned into a new business pipeline that you couldn't have bought with advertising. Reason number four.

High-end clients are more strategic, and you get more strategic work from them and less transactional work. Average clients also come to you with tactical problems. Things like, fix my website or run some ads for me or help me do my books.

High-end clients want a partner. They want someone who can think big with them. They want someone who can anticipate issues.

They want someone who can help chart a long-term path to success. It's more fulfilling, and it positions you as irreplaceable. Imagine you're a marketing consultant.

Average clients want Facebook ads and social media posts, but a high-end private equity firm brings you in to develop a complete go-to market strategy for a portfolio company they're prepping for sale. You meet with the C-suite. You help shape the messaging.

You build the brand. You chart the customer acquisition strategy. You're not an ad person.

You're a growth architect, and that kind of work makes your brain light up, and it forces your value to skyrocket. Reason number five. High-end clients offer fewer headaches, and there's more professionalism in and around the clients and the engagements you have.

High-end clients have been around the block. They've worked with professionals before. They understand boundaries, and they know how to collaborate with a professional service provider like you.

You won't have to chase payments. You won't have to explain every detail. There's no dealing with constant micromanaging.

Your high-end clients want results, and they're going to give you the room to deliver. Let's say you're an attorney, and you're handling business transactions. Average clients flood your inbox at all hours, question every invoice, and want to do it themselves half of the time.

But then when you work with a founder selling a company for 20 million dollars, they respect your time. They show up prepared. They follow your lead.

Your stress drops by 80 percent, and your work improves. You start enjoying the practice of law again. So what does all this mean? If you want to elevate your income, if you want to improve your quality of life, and if you want the kind of work you do every day to be meaningful, impactful work that is full of great value, you need to start targeting high-end clients.

High-end clients pay better. They respect your expertise. They introduce you to powerful people, and they engage with you on a deeper, more strategic level.

It's not about ego. It's about the impact. You're here to do your best work, and high-end clients let you do that.

If you found this episode helpful, share this episode with somebody else who needs to hear this message. If you're ready to trade up to bigger and better clients, give me a call today. My partner, Nicola Gellarmino, and I would love to help you improve your business strategy, target better clients, and get home for dinner on time every night.

I'm Dave Lorenzo. I'm the Godfather of This is the Inside BS Show, and we are here every day for you at 6 a.m. We'll see you back here again tomorrow morning. Until then, here's hoping you make a great living and live a great life.