On this episode of The Inside BS Show, Dave Lorenzo sits down with Kait LeDonne, founder of Brandwise Media and one of the most sought-after experts in B2B branding and LinkedIn-based lead generation. Kait unpacks how she helps business owners, authors, and thought leaders develop a compelling personal brand that drives real results. She and Dave challenge the traditional definitions of branding, argue for a client-centered approach, and reveal how clarity and consistency can exponentially increase lead flow on LinkedIn.

Kait shares the inside scoop on her own entrepreneurial journey, beginning with a high-stakes branding role during the post-2008 recession, and explains how those experiences gave her unique insight into both corporate and personal branding. From developing lead gen strategies for class-action attorneys to helping overwhelmed CEOs reclaim their time, Kait explains why a "done-with-you" model is the key to success in modern professional branding.

If you want to stop wasting time on vanity metrics and start building a brand that attracts your ideal clients, this episode is a masterclass in what actually works in today's fragmented digital marketplace.