How to Craft Compelling Copy | 788

"People don’t care about your process—they care about the outcome. Show them the baby, not the labor pains."

What You’ll Discover Today:
In this episode, we dive into the fundamentals of crafting copy that converts with expert copywriter Holly Fisher. Whether you're writing for your website, emails, or social media, the right words can be the difference between silence and sales. Holly shares how to focus your messaging on what truly matters to your audience—the solution and the success they desire.

Key Topics Discussed:
  • The Silent Killer of Sales: Why vague calls to action like “Learn More” or “Contact Us” aren’t enough—and what to do instead.
  • Clarity Over Complexity: How to use a simple three-step process to make taking action feel easy and manageable for your audience.
  • Sell the Outcome, Not the Process: Why getting into the weeds of “how” you deliver results can hurt conversions—and how to keep the focus on benefits.
  • Balancing Truth and Motivation: When (and how) to tell clients there’s work involved without scaring them away.
  • Building Credibility: The role of testimonials, case studies, statistics, and client success stories in making your offer believable.
  • Creating Emotional Commitment: How to help prospects believe not just in you, but also in themselves—that they can achieve the success you’re promising.
  • Finding the Right Voice: How to match your copy’s tone with your brand while speaking the language of your ideal client.
  • Trial and Error in Copywriting: Why copywriting is both art and science, and the importance of testing and refining your message.
  • Real-World Example: How Holly helped a software company triple their demo bookings by shifting their message from features to customer success.
Links and Resources:
Call to Action:
Are you still telling your audience how you work instead of why it works for them? Focus your message on the success your clients will experience. Want help getting your copy to do the heavy lifting? Reach out and let’s talk about how to make your message convert.

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