"Content marketing isn’t just about educating your audience—it’s about making an emotional connection. People decide to work with you emotionally and justify it with logic." – Dave Lorenzo

In this episode, Dave Lorenzo shares the four key questions you must ask yourself to create high-impact content that resonates with your audience. Whether you're writing blog posts, recording videos, or crafting LinkedIn articles, these questions will help you produce compelling marketing material that attracts and engages your ideal clients.

✅ The best shortcut for coming up with great content ideas
✅ The four critical questions to shape your content marketing:
 1️⃣ What questions do your best clients ask you?
 2️⃣ What problems do your clients bring to you?
 3️⃣ What goals do your clients all have in common?
 4️⃣ Who or what do all your clients hate?
✅ How to use these questions to form an emotional connection with your audience
✅ The psychology behind decision-making in business relationships
✅ Why emotional resonance is just as important as education in content marketing

📩 Subscribe via Email: GetInsideBS.com
🎧 Listen on Spotify: Inside BS Show on Spotify
🍏 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
📞 Call Us: (305) 692-5531

Enjoyed this episode? Share it with a friend who needs to improve their content marketing! Spreading the word helps others grow and strengthens our community.