How to Position Your Business as a Strategic Acquisition | 913
Most business owners sell themselves short when it comes time to exit. They settle for a financial buyer who only cares about return on investment, and they miss out on the real money—strategic buyers willing to pay a premium. In this episode of The Inside BS Show, Dave Lorenzo pulls back the curtain on how to position your business so competitors, suppliers, and even customers line up to fight for the chance to acquire you.
What You’ll Discover Today
- The critical difference between financial buyers and strategic buyers—and why strategic buyers always pay more.
- Three steps to make your business irresistible:
- Identify who benefits most from acquiring you (competitors, suppliers, or customers).
- Highlight the unique assets that can’t be replicated—market share, distribution, customer relationships, or intellectual property.
- Show buyers how your company accelerates their growth, reduces risk, and increases recurring revenue.
- Real-world stories:
- A logistics firm that sold for a 50% premium because it completed a supplier’s supply chain.
- A regional food business that commanded double the typical multiple by shortcutting a national competitor’s entry into the market.
- A software company that proved it could double the acquirer’s recurring revenue in 12 months.
- Why positioning your company as a commodity kills value—and how to flip the model so buyers compete to pay you more.
Key Topics Discussed
- Strategic vs. financial buyers
- Market positioning for maximum multiples
- The role of unique assets in acquisition premiums
- Creating an “auction environment” for your company
- How Exit Success Lab doubles profits in 18 months while preparing businesses for sale
Links and Resources
- Subscribe via Email: GetInsideBS.com
- Call Us: (305) 692-5531
- Buy the book: The 60 Second Sale
Call to Action
Don’t sell your family business until you talk with us. We’ll help you position your company as a strategic acquisition, create an auction environment, and double your profits in the process.
Don’t sell your family business until you talk with us. We’ll help you position your company as a strategic acquisition, create an auction environment, and double your profits in the process.