How Will AI Impact Sales and Marketing? | 772

“AI is only as powerful as the critical thinking you apply to it. Combine it with real-world context, and you become unstoppable.” – Hema Dey

What You’ll Discover Today:
  • How AI influences the entire business development process—from SEO to sales
  • The role of content in surfacing your business through AI-powered search
  • Why understanding macroeconomic context matters when crafting content
  • The best types of content converting today: Long videos and blogs
  • How to break down content into snackable insights that lead to conversions
  • The importance of human capital and specialized skills when using AI in marketing
  • Why sales and marketing need to work as one team—no more finger-pointing
  • Key metrics to monitor in ad spend: CPC and ROAS
Key Topics Discussed:
  • AI as a guide for idea generation and problem discovery
  • Strategic content creation for industries like law and manufacturing
  • The impact of current events on trust-building with prospects
  • Using AI to stay agile with messaging and adapt in real-time
  • Eliminating wasteful marketing habits and misaligned roles
  • Optimizing advertising efforts to avoid budget drains
  • Sales-driven content creation informed by frontline experience
Links and Resources:
Call to Action:

If you're ready to align your marketing and sales with AI-powered insights, tune in to this episode and learn how to streamline lead generation and conversion—today.

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