The Saturday Side Hustle is a weekly show Dave Lorenzo does to share business strategy guidance with the audience. Many times he posts live audio recordings of a session he facilitates or a keynote address he delivers. 

Today we share a talk Dave delivered to a group called The Executive Guild in Skokie, IL. The group finished eating dinner and moved on to dessert while Dave was speaking. This means you'll hear a little background noise, but is shouldn't distract from the valuable content on the show. 

On today's show, Dave Lorenzo discusses leadership influence and how it can attract the right people into a business to achieve its goals. 

He shares a story about a difficult introduction he once had as a speaker and then goes on to explain the importance of aligning business goals with key objectives such as attracting more customers, increasing customer lifetime value, increasing the value of the company, and planning for exit or succession. 

He also discusses the four types of revenue streams in a business and emphasizes the value of relationship revenue. Lorenzo introduces a model for influencing others, which includes focusing on the outcome, demonstrating competence, showing empathy, sharing a vision, building a community, and developing professional intimacy. 

Dave concludes by sharing a personal story about a life-changing event that taught him the importance of relationships and the need to prioritize them in business.