Welcome to the Inside BS Show. This is Dave Lorenzo, the godfather of growth, and I'm your host. But then again, you already knew that because I'm the only one talking.

So today, I am answering a question from one of our clients, Paula Romo. Paula, shout out to you. Thank you for asking this question earlier.

We had a meeting today at ESL, and Paula was in the meeting, and I outlined the program that I'm using to help boost my LinkedIn presence and the leads that we've received from LinkedIn. We have a family business forum coming up in a week, and the members of that forum, the entire group of people who have populated that forum are people that have come from LinkedIn. And I've been six weeks into posting at least one post every day.

And what I've done is this, and this is what I outlined today for my group. And Paula asked me if I could write this down into some formal notes. And this podcast and the transcript from this podcast with a little help from AI will become those notes.

So step one is to pick a narrow niche market. Pick a market, pick a segment of a market that is narrow enough for you to dominate by creating content consistently over the course of a year with frequent posting. Now, you know if you've listened to this show that I am committed to doing things for a year.

So for the rest of this year, 2025, I've committed to posting at least one post each day on LinkedIn. So step one is to create content that is in a narrow niche. So for me, I have picked the family business niche.

Businesses that are owned by families. And all of my content in that niche is going, all my content is going to be in that niche. And you need to create four different types of posts.

You can call them pillars. Some people might call them tent poles because they're holding up a tent. So these four types of pillar posts for me are family business challenges.

So the dynamics of the family is one of the things that I'm going to write about. Succession planning in family businesses is another thing that I'm going to write about because it's one of the big challenges. The value of a family business and the value of creating systems and processes or professionalizing the family business is the third post, the third pillar.

And then the fourth post or fourth pillar is preparing the family business for transition to the next generation or exit. Those are the four main posts in family business content that I'm going to post about. So for me, every one of my posts will have some tie to one of those four things.

Now, because I've picked the family business niche, I had to redo my profile from top to bottom, focusing on connecting with people who are in that niche. So my headline, the banner at the top of my profile page, the about section, my current job that I have, even the podcast content that I create that if I'm going to use this content on LinkedIn has to be a topic that will resonate with family business owners or the people who work with them. So family business, family business, family business, that's the theme and that's what my posts will be about.

So you pick a niche, you decide the content that you're gonna create is going to be exclusively in that niche for a year, and then top to bottom, you redo your profile so that people who work in that niche will clearly connect with and that post will, the profile will resonate with those people. Okay, after you do that, then you gotta go in and every day engage with people on the platform, but engage with people who work in that niche. So in the search bar on the top left corner of LinkedIn, you type in things that are related to your niche.

So you can type in family business or you type in family business succession planning or just succession planning. And you look up people who work in this space and you reach out to five or six people, comment on people who are active, comment on their posts, and write an intelligent comment on their posts. Write it yourself, don't use AI to write it.

And then scroll through the comments and find somebody else's comment and engage that person in a conversation. So in that comment thread, connect with or engage two or three people in that comment thread. So you're commenting on the main post and you're engaging with two or three people in that comment thread as well.

And this is a person who works in the succession planning space and has posted in the succession planning space, or for me, works in the family business space and has posted in the family business space. So a person who works in your niche market and has written a post about something that you write about. So you're engaging in the comments and I try to do this on five posts, three times a day.

So 15 posts a day in my niche about one of my pillar contents, pieces of content. So family business, family business succession planning, valuations or exit strategy related to family businesses or transitions related to family business. Then people who work in family businesses or how to get family businesses as clients.

Those four pillars that I talked about before, I search for the four pillars of content, people who are commenting or I'm sorry, people who are writing about those four pillars of content. And I comment and I also reply to other people's comments in the same thread, I add value. But it's a discussion that I'm creating, it's relationships that I'm creating.

That's the strategy that I have employed so far related to LinkedIn. Now, in terms of the types of content I post, I post photos with commentary that's related to the photo. I will post videos with commentary that's related to the videos.

I try to do a newsletter every week, a LinkedIn newsletter every week in my niche. And I try to also do something unique like a carousel or a poll. I haven't been great, I've done maybe one carousel and one poll.

I need to do more of those. So I'd like to do one carousel and one poll a week, testing different forms of content to see what the visibility is. But all the content is on family business topics.

And usually one of those four areas that I mentioned in the beginning. So to recap, content in a narrow niche market, as narrow a niche as you can, that niche that you work in, and then redoing your profile top to bottom so that it reflects that you're working in this niche. And then commenting on things that people in the niche write about every day, and engaging other commenters on those post threads in real dialogue in the comments so that you can develop relationships with them.

Now I also do some outreach to connect with people who work in that space. So other people who work in the family business space and do succession planning for family businesses and exit strategy for family businesses. I try to reach out to five or six or seven people every day and connect with them.

And I do this because I wanna make sure I'm following content from people in that niche. So I hit the little bell and I ring the bell so that I see the content so that I know I can comment on it because I want my feed of information that I get from LinkedIn, I want it to be all about family business and I want it to be all about succession planning in family business, exit strategy in family business, transitions in family business, and people who want to work with family businesses. So those are the things I'm currently doing.

That's how I've currently generated the leads that I'm getting. As I keep doing this over the course of the year, I'm sure it'll get stronger and stronger. But I created this podcast today because Paula asked me for notes on this.

And the notes are gonna come from the transcript from this show. So thank you for joining me here. If you want the transcript of the show, you can go to wherever you get your podcasts, Apple Podcasts or Spotify, or you can go to our Transistor website, go to the website, transistor.fm and search the InsideBS show.

The transcript is available there. You can download the transcript to this show and follow that guide that I just created for you. My name is Dave Lorenzo.

I'm the Godfather of Growth. This is the InsideBS show. And that is your action guide to getting leads from LinkedIn.

We'll see you back here again tomorrow.