“Matching the message to the audience is critical, and the message is focused on what the audience wants.” 

What you’ll discover today
 • Why audience comes first, message second, and delivery third
 • A real-world misfire: a financial advisor’s “Save for retirement” ads that drew the wrong prospects 
 • The subtle rewrite that flipped response from cautious employees to growth-minded owners 
 • A quick diagnostic you can run on any campaign in five minutes
 • Simple questions to pull the right pains and gains from your best clients

Key topics discussed
 • The three pillars of every marketing effort: message, audience, delivery 
 • How risk tolerance shapes language choices for different buyer types 
 • Reversing poor lead quality by mirroring the prospect’s worldview
 • Turning client interviews into high-converting copy

Call us: (305) 692-5531

Spend five minutes today matching one piece of your marketing to a single, well-defined audience.