Want to know how to build trust fast and win high-value clients without chasing leads all day? In this episode of the Inside BS Show, Dave Lorenzo breaks down the powerful 7-11-4 strategy made popular by Daniel Priestley. This method helps you create real relationships with clients and referral partners by focusing on three key elements: time, frequency, and media diversity.

Dave gives you a real-world, repeatable system using direct mail, phone calls, video messages, email, and live events. You’ll discover how to turn strangers into advocates in just a few months—without ever feeling pushy or salesy.

Whether you’re in professional services, consulting, or business development, this is the episode that shows you how to stay top of mind and win business the right way.

What You’ll Discover Today:

* What the 7-11-4 strategy actually means—and why it works
* A specific monthly contact plan to build trust across four types of media
* Why consistency matters more than creativity
* How to combine low-cost marketing tactics with high-impact results
* Why most professionals never follow through—and how you can win by simply showing up

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