On this episode of the Inside BS Show, Nicola Gelormino and Dave Lorenzo discuss the importance of leverage in business growth. They highlight three areas where leverage can be employed: lead generation, sales and conversion, and deepening client relationships. They provide examples and strategies for each area, emphasizing the need to focus on more ways to do more in less time. They also stress the importance of creating a community environment and offering gateway products or services to deepen client relationships. The episode concludes with a discussion of the Exit Success Lab, a program that helps business owners employ leverage and develop a real business.