The Power of Advertising Leverage | Paula Romo | 709
Would you like to jumpstart your leads with your ideal clients? Today, we’re diving into the world of paid advertising and digital marketing strategy with Paula Romo, co-founder of Leadsmith. She shares her expertise on leveraging advertising to generate leads, understanding customer lifetime value, and building systems that increase the value of your business.
If you’ve ever struggled with marketing ROI, targeting the right audience, or making digital ads work for your business, this episode is for you!
Our Guest:
Paula Romo – Digital Advertising Expert & Co-Founder of Leadsmith
Paula and her husband, Michael, built Leadsmith to help businesses grow through data-driven paid advertising. She explains how companies can move beyond traditional networking and word-of-mouth to automate lead generation, optimize advertising campaigns, and convert more prospects into customers.
What You’ll Discover:
✅ How small business advertising has evolved over the past 12 years
✅ The biggest mistakes business owners make when launching ads
✅ Why targeting the right audience is more important than the size of the audience
✅ The three key elements every ad campaign must have to succeed
✅ How to reduce your customer acquisition cost over time
✅ Why business owners should think of marketing as an investment, not an expense
✅ The importance of data ownership when working with an agency
✅ The biggest mistakes business owners make when launching ads
✅ Why targeting the right audience is more important than the size of the audience
✅ The three key elements every ad campaign must have to succeed
✅ How to reduce your customer acquisition cost over time
✅ Why business owners should think of marketing as an investment, not an expense
✅ The importance of data ownership when working with an agency
Quote to Remember:
"Marketing is about generating leads, but sales is about converting them. If you have the right process in place, advertising will help you supercharge your growth." – Paula Romo
Who Should Listen?
📌 Business owners looking to scale lead generation beyond networking
📌 Entrepreneurs struggling with ad performance and ROI
📌 Professionals in legal, insurance, and service-based industries interested in advertising
📌 Anyone who wants to understand paid digital advertising without wasting money
📌 Entrepreneurs struggling with ad performance and ROI
📌 Professionals in legal, insurance, and service-based industries interested in advertising
📌 Anyone who wants to understand paid digital advertising without wasting money
Contact Paula Romo & Leadsmith:
📧 Email: paula@leadsmith.io
📱 Phone: (786) 973-4455
🌐 Website: Leadsmith.io
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