What's the value of a daily podcast? I'm going to share that and so much more on this edition of your Daily Dose of Dave on the InsideBS channel. Hey now, it's Dave Lorenzo and this is your Daily Dose of Dave. So what I thought I would do today is share with you the value of creating this daily record as I've decided to do in 2025.

I've done over 700 podcast episodes and I've gone through spurts where I would do daily shows that were solo. I've gone through times with Nikki G where we did a daily show and there were really good things about it but there was always something that has appeared as a roadblock that has stopped me from continuing on with a daily show. So what I'm going to do at least once each month and at least for the first few months is create an episode once every 30 days and we're going to call it the value of a podcast and we're going to label them.

So this is the value of a podcast part one. By the time you get this, you'll have listened to maybe 15, maybe 20 of these and you're thinking to yourself, hey I'm digging this. I like what Dave is doing but I don't know why he's doing it every day.

It's entertaining for me as I'm walking the dog. It's entertaining for me as I'm sitting in my car in traffic on my way to an appointment or the office but why is Dave doing this? What the hell is he getting out of that? Yeah, I'm deluding myself into thinking that anybody actually cares about this but anyway I'm also doing this to motivate me. I want to listen to this and I'm thinking to myself all right 12 months from now I'm going to have 12 editions of the value of a podcast and I'll look back on them and I'll go you know what the first two or three months I hit on two or three points that are still valid today.

The rest of them are not valid anymore. So here are the five reasons why I'm doing the show and the value that I'm seeing just 15 or 20 episodes into this 2025 version of the daily dose of Dave. Number five, the podcast for me is forced content creation.

In this partnership that I have with Nikki G which is fantastic. I love working with her. We have a business that requires us to teach entrepreneurs how to be better entrepreneurs, how to be better business leaders and I have a body of work over the last 35 years that allows me to deliver great information to people who are starting a business, leading a team and they want to be successful.

I've built a number of businesses over the years. I've taken crappy businesses and made them better. I've taken failing businesses and made them succeed.

I've helped with the sale of businesses. So all of this knowledge, all of this information, I believe it's my mission in life to share that information with people and it has to be organized and it has to be cataloged and it has to be focused and I have to sit down and do this every day. In Exit Success Lab, the business that Nicola and I have together, we teach people these concepts and there's a weekly event which requires me to teach people these concepts and those weekly events, three weeks a month, they're delivered remotely and one week a month they're delivered in person and then we do quarterly two-day events and we also do special sessions where we do a whole day deep dive on one specific subject.

All these events have content that has to be created. Now for some of the events, the content creation is 100% on me. For some of the events, it's 50-50 between Nicola and I. For some of the events, it's 25% me and 75% guests that we bring in to deliver content.

But no matter what, the content creation, the content organization is largely dependent upon me to develop, organize, structure. The podcast, the daily podcast is forced content creation. It forces me to sit down and organize my thoughts.

I have to write and then I have to deliver and that is a very good thing for me. Forcing me to sit down for an hour and organize my thoughts and deliver content is a very good thing and it has helped enormously with the organization of content that I'll be delivering to our clients to help them in their businesses. So the forced content creation aspect number five, it's really great.

Number four, the podcast connects with people. I get feedback from people who are my friends, from people who are clients and they tell me, hey listen, I listen to the on the podcast every day. I love it.

It sticks with me and here are the reasons I believe that the content sticks with people. I don't know this to be psychologically validated but this is my gut. This is what my gut tells me really makes the content stick with people over the long term.

Number one, it's portable. So you're listening to this right now and you're doing something else. You're not like the 1920s crowded around your radio listening to me like I'm Orson Welles delivering the war of the worlds.

You're cleaning the garage or you're in your car in traffic on your way to a meeting or you're walking your dog. I listen to podcasts all day as I walk my dog, as I tidy up the office at the end of the day, as I run errands driving around the neighborhood. So you're doing something else but I'm with you and it's portable.

Nikki G and I cut a commercial. We cut a spot for the show and we say take a little Nikki G with you while you're washing the dishes or walking the dog but that's what you're doing while you're listening to me here and that's what makes the content stick with people. You hear something and it clicks in your mind and you think to yourself this clicked in my mind while I was cleaning the garage on Saturday and I love it and I'm gonna write it down because I was relaxed and not thinking about studying material or studying business content and Dave said this and it really jolted me out of the mundane of what I was doing and I thought about it and I thought about it and I wrote it down.

So that's why the content is sticky because you're relaxed, you're concentrating on something else and then you hear an idea that resonates with you on the show and it stays with you. Also because you're listening to this with headphones on, it's in your head. The show is in your, I'm literally in your head right now and there's a psychological element to sticking me inside your head.

I'm a little guy running around banging against the walls of your brain that really stays with people. So number four is that the show connects with people in a way that nothing else does because you're relaxed and doing something else and I sneak into your subconscious but also because I'm literally in your head running around inside there. Number three, the third reason why this is valuable to me and we're doing this Letterman style, counting down backwards.

Number three is that it's easy to do. Well it's easy, it's easier to do than sitting down and writing content for an hour or it's easy-ish. I have to turn on the audio and I have to sit in front of a mic or if I'm on the road I have to bring my recording stuff with me on the road and that can be a bit of a hassle.

But now that I'm into the habit of doing it, it's easier than it was on the first day and as I get 100 shows into this daily deal it'll be much, much easier. But it's easier for me than writing. I love to write but writing is an entire process.

I write for this. I have to write content but the content that I write for this is bullet points and then I sit here and have a conversation with you. Writing a blog post or writing an article or writing a newsletter requires that I sit down and come up with a concept then I write the outline and that's where it stops for a podcast.

But for writing a blog post or an article I sit down and I write the outline and then I write the segments in the outline and then I write the opening and then I write the closing and then I go through and read the whole thing and see if it hangs together. I fix it. I punch it up and then I sit and I wait or I let it sit and I wait and I come back to it in 24 hours because that time period is like the time period of putting the writing in the oven and letting it bake.

It's got to sit and breathe and then I come back to it and I look at it with fresh eyes the next day. Sometimes it's a complete rewrite. Sometimes it's just very superficial cleaning up and then I do the final edit and then I post it.

So you're talking about probably a three or four hour process to write a thousand word article. You're talking about a two hour process to write a 500 word blog post and you're talking about at least a 30 minute process and then baking time and then another 30 minute process to write even a LinkedIn post. With a podcast I sit down.

Sometimes I do it the night before. Sometimes I do it the morning of and I grab my cup of coffee which is what I have right next to me now and I write up an outline and then I finish my cup of coffee which takes about I don't know what 15 minutes and I come back to the outline and I review it and I go yeah that hangs together. I like that.

Then I turn on whatever recording device I'm using. If I'm sitting at my desk I turn on the recording device on my computer. If I'm on the road I turn on the portable recording device and I go.

I record it based on the outline that I have in front of me in my little notebook and then I'm done. I mean it's over. I hit stop and it's over and then I'll listen to it back and sometimes I'll edit it.

If I'm on the road there's a pretty good chance you're getting the raw deal. I'm not editing it and it's done. I put it up on the podcast distribution network that we use.

I will write up a summary. I will have sometimes ChatGPT do the image. If it's an interview we've probably taken a picture with the person.

I use the picture of the person that we've taken as the image and we're good to go. I mean that's it's easier, easy-ish to do compared to writing. Number two, the second most popular reason for me right now as to why this is valuable, this podcast, this daily podcast is valuable to me is because I view it as creating a legacy for my kids.

Here's how I think about this. Today as I record this my kids are 16 and 13 and my kids are fantastic. They're great and I can sit down and have a conversation with them and the 16 year old if I'm talking about a subject he's into he'll give me 45 minutes.

We can have a good conversation for 45 minutes especially if it's about sports or something he's interested in. My 13 year old not so much. She'll give me about five minutes.

I can capture her attention for about five minutes and then if it's something that she finds objectionable and that is a very subjective term these days she'll end the conversation and be done. But I know from talking to my own parents and from the relationship that I have with my parents I know that they will at some point want to look back and say to themselves I wonder what my dad did all day. I wonder what my dad did for a living and they may stumble upon this and want to listen to this at some point.

So when I record these I always have the perspective that this is like an audio journal. I actually keep a written journal and when I'm dead maybe my kids will find the journal and they'll read it. Most of the time it'll be boring for them but there'll be two or three things that are in there over the thousand pages that are written that are interesting to them.

So this is an audio journal. It's a way for my kids to look back and remember me. Now we're 700 episodes into me having done a podcast.

So I've done hundreds and hundreds of podcast episodes over the years and most of them are not going to be valuable to my kids. How to Sell a Pen which is a podcast that I've done a number of different times over the years probably not going to be valuable to my kids unless they go into sales but these shows that I'm doing the shows that I started doing January 1, 2025 there's a lifestyle element to these. I do some teaching and there are some recorded live event type shows and there are also interview shows that we've done that are very very business focused interview shows and there's value in those.

I don't know if 15 years from now my kids are going to be into business and those are going to be valuable to them but these lifestyle shows the shows like this they may be valuable for my kids to listen to if I'm not around anymore so they get a sense for what my personality is. They get a sense for who I am and they get a sense for what it is I do all day because I am exactly the same on this show as I am if I'm teaching a group of entrepreneurs as I am if I'm in the supermarket striking up a conversation with somebody who's online with me. Just as an aside I got to tell you that self checkout in the supermarket has completely ruined the supermarket experience for me because I no longer get to have conversations with the people who are in line behind me and in front of me.

That was the way I developed material before this and that brings me to my final point. Point number one in the value of a podcast it's this is how I work out material so I over the years have found that my process for developing educational content for the people in our community is very much like developing material for stand-up comedy. You sit down and you write and you finish writing and you don't know if it's any good so you have to take the material that you've written and get up in front of an audience and deliver it and see what the reaction is.

This show is me doing that it's this is part of the process for me as I stated in point number five it's forced content creation but here's here are the five ways that I use the podcast that make it identical to my process when I for the brief period of time that I did stand-up comedy. First I have the content idea so that's when you have your idea for a bit and you write it down in your notebook. I carry around a little notebook with me and I write down content ideas.

Second I deliver the content on the show and I get to work out my delivery style. I work out my timing. I work out my cadence.

This podcast over the last I've only done it now what 20 some odd days 30 some odd days as you're listening to this this podcast has helped me refine my tone refine my delivery style and you're going to notice that the interviews that I do as we go on during the course of the year get better and better that my style improves because I'm practicing I'm working it out so I'm working out content I'm working out delivery style I'm working out my cadence. I get to practice and use notes when I speak in front of an audience if you've ever seen me deliver a keynote speech or if you've ever seen me tell a story on a stage I don't speak from notes and the reason that I don't speak from notes is because I want to have a conversation directly with you and if I got a piece of paper in front of me if I've got notes in front of me that's not me having a conversation that's me reading from a piece of paper and I don't want to do that so I get to practice and use notes here because this is audio you can't see me reading from the notes you can't see me referencing the notes but I'm using notes to make sure I don't miss any ideas and it's valuable to me it to do that number four is I get to capture impromptu thoughts I get to capture impromptu ideas and the impromptu thoughts or ideas are captured and recorded for posterity or until I delete them and I don't miss anything and I can think to myself oh crap this is a really great idea that I should develop more fully and I got it I got it I captured it I didn't miss it that's the thing you can't do if you're writing you got a good idea oh let me get a separate sheet of paper write this down it screws with the flow of your writing if you do that well here because audio is prone to stream of consciousness I also get to capture all the goofy ideas that come up as a by-product like just a minute ago two minutes ago I talked about how the self-checkout situation has completely ruined my experience of testing material with people that's a great idea that if I had it and it was a random thought while I was writing a blog post I would have never written it down because it would have screwed with my flow but now I've captured it in this audio program I'm going to use that at some point in the future and the only reason that I'm going to remember to use it is because it's recorded here on an audio and I will listen back to this while I'm walking the dog at some point and I'll think to myself that's a great idea I'm going to use that and I'll develop some whole portion of material around it at some point in the future so the impromptu stuff capturing the impromptu stuff is incredibly valuable and then the fifth and final point for working out material which is the number one reason to do this the fifth and final point about that is that I get to find out what really resonates with people these shows have legs people will listen to them over and over again and my clients all listen to them and people will tell me hey that show that you did on how to network even if you hate people that really connected with me and here are the three things you said that really connected with me and if I hear that six seven ten times I know that's valuable content and I know I can use that for business development purposes for our business I know I can use that for teaching people because that for some reason is really connecting with people on a visceral level so market research market research is what this show can be for me for the future so that's the value of a podcast part one thanks for joining me for this edition of your daily dose of dave on the inside bs channel be sure and come back tomorrow at 6 a.m because I'm here for you every day speak with you tomorrow