Three Good Reasons to Start a Business (and One Terrible One) | 895

On this episode of the Inside BS Show, Dave Lorenzo and Nicola Gelormino break down the top three reasons to start a business—and one really bad reason you should avoid. Drawing inspiration from the “Spite Store” episode of Curb Your Enthusiasm, they explore how emotional decisions can lead to poor outcomes in both business and litigation. The conversation provides entrepreneurs with clear, practical insight on when launching a business makes strategic sense, and when it doesn't.

What You’ll Discover Today:
  • Why spite is a terrible reason to start a business
  • The three good reasons to launch a new company
  • How to identify a real, unmet market need
  • What makes your solution “a better mousetrap”
  • How higher purpose can drive business success
  • Why being “good at something” isn’t enough to go solo
  • A cautionary tale about lawsuits motivated by emotion
  • When litigation does make business sense
Key Topics Discussed:
  • Market gaps and strategic positioning
  • Differentiation through innovation and experience
  • Aligning your business with personal mission or social good
  • The importance of rational decision-making in business and law
  • The dangers of emotional reactivity in entrepreneurship
  • How to evaluate whether a lawsuit serves your long-term goals
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