This is Inside BS Show number 765.

I'm Dave Lorenzo, the godfather of growth, and

we are live today on LinkedIn.

Hey now, welcome to the Inside BS Show,

and today, April Fool's Day, is the first

time this fool is ever live on LinkedIn.

So if you're joining us here on LinkedIn

at 11 a.m. April 1st, 2025, welcome

to a historic event for us here at

the Inside BS Show.

We've done 764 podcast episodes before.

We've never done one live.

We've never done one live anywhere.

Doing it live on LinkedIn today for the

very first time.

So you may be thinking to yourself, okay

Dave, so what's the deal?

Why go live on LinkedIn?

There's a number of reasons, and the first

reason is the entire subject, the entire topic

of our podcast episode today, and that's innovation.

You know, innovation, experimentation is not just for

the bedroom.

It's also for work.

See what I did there?

It's also for what you do as an

entrepreneur.

Here's the thing.

You have to innovate faster than people can

copy you.

There are thousands of people out there who

profess to give business advice, and tens of

thousands of people out there who give advice

on growth strategy, business growth strategy, but there

are very few people who are doing daily

podcast episodes, who are giving you business advice

and business growth strategy, and there are even

fewer people than that who are willing to

do it live, especially on a platform like

LinkedIn where you're flying without a net, exposing

yourself to whatever could possibly happen.

So 11 a.m. Eastern time right here

today, we are launching a LinkedIn live show

for you.

Now, I can't guarantee we're gonna do it

at the same day and same time every

week, every month.

We are going to experiment and see what

works best.

So what you can expect over the next

four weeks is me to go live at

all different times.

Sometimes I will be doing unique content to

LinkedIn.

Sometimes I'll be doing my podcast show like

I'm doing today and sharing it with you

live here.

We're gonna try and do interviews with guests.

I'm gonna bring Nikki G on.

She and I are gonna do interviews live

here for you and with you, and then

we're gonna up the ante even further.

We're gonna take it remote.

We're gonna go to sites, conventions, conferences, all

sorts of venues, try and do them live

as well.

The reason for doing this is not just

for innovation purposes for our business.

It's to reach more people.

Our mission at Exit Success Lab, our company,

is to help business owners grow from one

million all the way through past the $10

million mark, and we do this in segments.

We work with business owners who are going

from one million to five million, and we

help them with our proprietary process, and we

take them through that barrier in 18 months.

Then from five to 10 million, we get

them through that barrier in 18 months.

$10 million plus is like our graduate school

version.

We work with some of our best clients

in this area, and we help them prepare

their business so that it acts like an

investment.

They can not only work on their business

instead of in their business.

Thank you, Michael Gerber.

They can step back and treat their business

as if it were an investment that provides

dividends in the form of distributions, accrues value

over time, and they can sell it if

they want to, but our focus for these

$10 million and up businesses is to give

them the most options when they're ready to

exit.

So if you're a $1 million to $5

million business, we got a program for you.

Five to 10, we got a program for

you.

10 plus, we got a program for you.

If you're less than a million, or you're

any one of those folks I just mentioned,

that's what this is all about.

That's why we do the Inside BS Podcast.

That's why I produce awesome content on my

YouTube channel, and that's why we're here on

LinkedIn doing this live for you.

So our innovation comes at an opportune time

for you and I to be having this

conversation because you're ready to grow and I'm

ready to help you.

Let's talk a little bit about one of

the factors that plays a big role in

your potential growth, and that's redundancy.

I am a freak for redundancy.

I have here, you'll see on my desk,

two phones, right?

I get made fun of a lot for

the old school flip phone, but this is

your number one productivity device if you're a

CEO or you're an entrepreneur.

I'll get into that in another show.

Both of these phones, two different phone services,

AT&T, Verizon.

Why do I have two different phone services?

One of them goes down, I've got a

backup.

I'm in an area without a signal, I've

got a backup.

Both of these phone systems are routed through

a service that allows me to, when I

choose and when we announce it, I can

record the calls.

We let the other party know we're recording

them.

Why do I do that?

So I don't have to take notes.

And for the purposes of redundancy, I wanna

make sure I didn't miss something that I

should have heard if it's an important phone

call.

So redundancy with our phone systems, redundancy in

our note-taking strategies.

In the studio, I've got redundancy as well.

I have two different fiber optic internet connections

that come into the studio.

One from AT&T, one from Comcast.

One goes down, I have a backup.

And you're thinking to yourself, okay Dave, well

you live in the center of the hurricane

universe.

What are you doing about that?

Well, all of my systems here, one, two,

three, four, five, six monitors, all backed up

on uninterruptible power supplies.

Each on their own uninterruptible power supplies.

They each give me separately 20 minutes to

power down the systems that I'm working on

if the power goes out.

The power goes out in the whole place,

I got a backup generator, kicks in.

Gives me plenty of time to shut things

down.

Why do I have this?

This is where I work.

This is where I deliver value to my

clients.

It's where I deliver value to the people

who are paying me, to the people who

help put food on my table.

I can't take a chance.

If you're working with someone and their service

is critical to you, you need to ask

them, what are your redundant features?

What are the redundant features of your service?

What have you got to make sure you

can always deliver?

I give speeches all over the country.

Two years ago, did 70 speeches all over

the United States.

I have to be somewhere in 24 hours

in order to give a speech.

You know what I do?

I book a flight and I book a

fully refundable backup flight on a different airline.

Why do I do that?

One airline's computer system goes down.

I got a backup.

When I'm getting on the plane, if I'm

sure the plane's gonna take off, I cancel

the fully refundable flight.

Sometimes you can even, and I don't advocate

this, but you can even no-show on

that fully refundable flight and book another flight

on that airline in the future.

So redundancy is critical.

It's an insurance policy for you in delivering,

and here's what I will promise you.

It will save you when you least expect

it, but the most important thing is your

clients will think to themselves, this person has

really thought everything through.

And if you're in business today and you

need any competitive advantage you can get, if

you've built in redundancy and you share the

redundancy that you've built into your business with

your clients and they perceive you as someone

who's thought things through, that's a huge competitive

advantage for you.

So what have we learned today in the

last eight minutes and 49 seconds?

Well, we've learned three things.

We've learned that innovation is what is necessary

for you to maintain a competitive advantage.

We've learned that redundancy is also a competitive

advantage if you highlight it and you promote

it with your client.

And the third thing we learned is that

we can do a live stream on LinkedIn

and we can do it while creating a

podcast episode.

This is show 765 of the Inside BS

Show.

If you're just finding out that I've done

764 other shows here on LinkedIn, why not

go where you get podcasts and look up

the Inside BS Show and hit that follow

button?

We're here every day with great shows for

you.

My name is Dave Lorenzo.

I am the godfather of growth.

I'll be back here tomorrow on the podcast

at 6 a.m. We drop a brand

new show every day at 6 a.m.

And look for me to pop up on

LinkedIn Live when you least expect it during

the month of April as we settle in

to a regular schedule.

Thanks for joining me today.

I'm Dave Lorenzo, the godfather of growth, and

here's hoping you make a great living and

live a great life.