What Does a Business Development Manager Do? | 745

"Business Development is all about relationships" - Dave Lorenzo

What You’ll Discover Today:

In this episode of The Inside BS Show, Dave Lorenzo takes a deep dive into the business development manager role and the key responsibilities that drive revenue and growth. Whether you're an entrepreneur considering hiring a business development manager, or a business owner looking to refine your growth strategy, this episode outlines the five essential functions that define this role. Understanding these core responsibilities will help you maximize the value of a business development professional in your organization.

One of the biggest takeaways from today’s episode is how business development goes beyond just selling. While some industries replace the word "sales" with "business development" due to stigma, the reality is that a business development manager is responsible for much more than just closing deals. Their work focuses on building relationships that lead to long-term revenue opportunities. From forming strategic alliances to fostering referral partnerships and creating valuable educational content, business development professionals position companies for sustainable growth.

You’ll also learn why business development managers play a critical role in event marketing and, in some cases, even mergers and acquisitions. Events are a powerful way to strengthen connections with potential clients, partners, and referral sources, making event marketing a core part of a business development manager's job. Additionally, in companies pursuing aggressive expansion, a business development leader may be tasked with identifying acquisition targets and initiating relationships that lead to future deals. By the end of this episode, you’ll have a clear roadmap for what to expect from a business development manager and how to leverage this role to drive your business forward.

Topics Discussed:
  • Strategic Alliances – How business development managers forge partnerships that drive mutual growth.
  • Referral Relationships – The difference between strategic alliances and straightforward referrals.
  • Educational Content – Why business development isn't just about selling but also about positioning your company as an industry leader.
  • Event Marketing – Leveraging events to strengthen relationships and expand networks.
  • Mergers & Acquisitions – When business development managers play a role in identifying acquisition targets.
Links and Resources:
Call to Action:

If you found this episode valuable, share it with a friend who could benefit from understanding the role of a business development manager!
Copyright 2025 Exit Success Lab, LLC