Why Should I Work with You? | 684
In this episode of the Daily Dose of Dave on the InsideBS Network, Dave Lorenzo tackles a question that every professional must be able to answer: "Why should I work with you?" Dave explains why traditional responses focused on features and benefits miss the mark and shares a counterintuitive yet powerful approach to answering this question. He discusses the importance of qualifying potential clients to ensure mutual fit and dives into what makes someone an ideal client. Drawing from his 35+ years of experience, Dave highlights the value of working only with those who are ready, willing, and able to follow through, and he offers actionable advice for positioning yourself as a high-value provider.
Key Topics Covered:
- The Wrong Way to Answer: Why responding with a sales pitch or focusing on features makes you appear desperate.
- The Right Approach: How to shift your mindset and position yourself as a high-value expert.
- Qualifying Clients: The critical importance of disqualifying most leads to focus on the top-tier clients who align with your approach.
- The 1% Rule: Understanding why only a fraction of qualified leads are worth pursuing.
- Personal Insight: Dave’s experience building multimillion-dollar businesses by prioritizing fit over volume.
- Homework for Listeners: Create a framework to qualify ideal clients and redefine how you answer, "Why should I work with you?"
Actionable Takeaways:
- Build a checklist of qualities your ideal client must have.
- Reframe your client conversations to emphasize mutual fit and long-term success.
- Practice delivering your response to this question confidently and authentically.
Quotes from the Episode:
- "Maybe you shouldn't." – Dave’s powerful opening response to disarm and qualify potential clients.
- "There are two ways to go broke: working with the wrong clients or rejecting everyone who isn’t perfect. The choice is yours."
- "Focus on attracting the clients who will get the best results from the value you provide."
This episode is a must-listen for anyone looking to refine their client acquisition strategy and build a business with intentionality and impact.