Why You Must Focus on Client Lifetime Value | 782
“Stop focusing on single transactions. Start focusing on the relationship.” - Dave Lorenzo
In this episode of The Inside BS Show, Dave Lorenzo shares a powerful mindset shift that transformed his business: Stop chasing short-term wins. Start building long-term client value.
Dave shares a real story about how a single engagement turned into a million-dollar relationship—all because he focused on Client Lifetime Value (CLV) instead of transactional revenue.
This episode is a step-by-step guide for professionals who want to grow deep, lasting client relationships that lead to repeat business, strong referrals, and consistent income.
What You’ll Learn Today:
– Why transactional thinking holds you back
– How to spot long-term value in your client base
– A real-world example of turning a “no” into a million-dollar client
– How to build client loyalty through constant value
– The 5 steps to shift your thinking and boost your revenue
Key Topics Discussed:
- What Client Lifetime Value really means in B2B
- The story of the Business Development Academy challenge
- How Dave’s method outperformed “off-the-shelf” solutions
- Examples for Financial Advisors, HR Consultants, and Estate Planning Attorneys
- What you can do today to shift from transactions to relationships
Call to Action:
Make a list of your five best clients.
Ask yourself: “How can I help them grow next?”
Then pick up the phone. That’s how value starts.
Make a list of your five best clients.
Ask yourself: “How can I help them grow next?”
Then pick up the phone. That’s how value starts.
Links and Resources:
🔗 Subscribe via email: GetInsideBS.com
🎧 Listen on Spotify: Inside BS Show
🎧 Listen on Apple Podcasts: Inside BS Show
📞 Call us: (305) 692-5531
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